For our fourth annual report, we analyzed over 1,400 unique iOS and Android apps across all categories on consumer engagement benchmarks. The findings serve as a yardstick for companies seeking to understand how their customer feedback metrics stack up against the market, provides insight into where top brands set the bar, and explores opportunities to improve their mobile customer experience.
- Average percentage of customers who companies interact with, and the percentage of those customers who respond to the interactions sent
- Average volume of app store ratings and reviews
- Average distribution of app store ratings
- Average response rate to in-app surveys, and the average Net Promoter Score
- Actionable tips to overcome these challenges, no matter your starting point
- And much mor