6 New App Marketing Metrics

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New App  Marketing Metrics

By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, and app store optimization is a one-and-done game of keywords.

But are these the metrics that really speak to mobile marketing performance right now? Can a static dashboard do justice to a dynamic industry?

We say it’s time for a change. An over-reliance on traditional metrics may cost mobile marketers missed opportunities and a sacrificed ROI, especially as mobile continues to solidify as a leading channel across all industries.

To better guide your mobile marketing decision-making, we’ve identified six alternative metrics that speak to the current state of the mobile app industry. This guide details how to build a reporting dashboard capable of measuring whatever the new year throws at you.

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