Six metrics worth adopting, and six worth ditching
But are these the metrics that really speak to mobile marketing performance right now? Can a static dashboard do justice to a dynamic industry?
We say it’s time for a change. An over-reliance on traditional metrics may cost mobile marketers missed opportunities and a sacrificed ROI, especially as mobile continues to solidify as a leading channel across all industries.
To better guide your mobile marketing decision-making, we’ve identified six alternative metrics that speak to the current state of the mobile app industry. This guide details how to build a reporting dashboard capable of measuring whatever the new year throws at you.
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