How to Create & Use Mobile Surveys Without a Market Research Background

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Melanie Fox
Product Manager,


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Lu Reed
Lu Reed, Former Senior Product Manager, Apptentive


Many product and mobile marketing teams don’t have a technical or formal background in market research. Given this, much of what people learn is learned through self-education (such as attending webinars like this one!).

So how does one deploy effective surveys that garner high response rates and actually useful feedback? We’ve got you covered.

Watch this in-depth demonstration of how to set up and use surveys at every stage of the customer journey.


  • Market research 101
  • Surveys deep dive
  • Surveys & the customer journey
  • Key takeaways