Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.
Mel and Lu show exactly what tools and systems they use to collect, analyze, and act on customer feedback data. Specifically, they walk through what this looks like within the Apptentive product (but you don’t need to be a customer to understand what they’re doing).
In addition, they share how to:
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